Beating the Bejesus Out of Yourself: Fight Club, Consumerism, and the Myth of Manhood

Brad Pitt as Tyler Durden, a true ‘man’s man’

SPOILER WARNING: Watch the movie before you read this!

Fifteen years after its release, David Fincher’s film Fight Club, based on the novel by Chuck Palahniuk, is an excellent example of how modern storytellers can use a timeless mythological structure to explore contemporary social issues. The movie employs elements of the hero cycle to examine the social construction of gender identity as well as the existential emptiness that arises from a blind faith in consumerism and other secular alternatives to traditional religious values.

 At its twisted heart, this postmodern odyssey is what mythologist Joseph Campbell called the monomyth, a universal narrative rooted in the collective unconscious and symbolizing psychological development, a process Carl Jung referred to as individuation. From all appearances, the ambiguously named protagonist should be content: he’s a college graduate with a well-paying white-collar gig and a lovely condo full of nice Scandinavian furniture, but he is far from satisfied. His adventure begins when his home is destroyed by a mysterious explosion, and he moves in with his new friend, Tyler Durden. Tyler is too good to be true. Archetypal companion and mentor rolled into one, he assists the protagonist across the threshold and initiates a quest for a more authentic life, providing philosophical guidance along the way.

 

Helena Bonham Carter as Marla and Edward Norton as…uh?

What the protagonist wants to avoid is Marla Singer, the primary female presence in his life. Marla’s assertive, self-assured style brings out the main character’s insecurities. Tyler helps him channel this anxious energy into hyper-masculine practices that give him a new sense of confidence and self-worth. As Tyler’s nihilistic beliefs and violent rituals, which form the basis of Fight Club, escalate into a domestic terrorist organization called Project Mayhem, the protagonist finally confronts Tyler and comes face-to-face with a stunning fact that he’s hidden from himself. Tyler is actually his own dissociated persona, a fabricated alter ego who embodies everything the protagonist believes he wants to be. In reality, his mentor-companion is a shadowy trickster, a product of his own fragmented unconscious. In terms of Campbell’s monomyth, this is the hero’s apotheosis—the climactic confrontation with his own inner demons—and his ability to overcome and integrate the Tyler persona makes him worthy of his ultimate boon: the chance to have a mature relationship with a member of the opposite sex. Marla isn’t the antagonist his twisted psyche perceived her to be. Instead, she is, in Jungian terms, the object of his anima projection, the feminine side of the male psyche. Now that he’s overcome his shadow, the protagonist has the potential to gain a higher degree of self-mastery and have more mature relationships. Of course, he realizes this as skyscrapers topple—cue the Pixies and roll the credits.

On a fundamental level, Fight Club is a story as old as human history itself: a heroic quest that is metaphorical of both psychological development and successful social integration. On a more immediate level, though, the film functions as meta-commentary on individualism and the problematic task of having to construct a meaningful identity in contemporary American culture. For most of its history, after all, this country has been dominated by patriarchal, Christian values. Fathers were expected to provide for their wives and children, ruling over them like domestic gods. Over the last century or so, those expectations have radically changed, and Fight Club constantly questions the psychosocial impact of this paradigm shift.

Looking to cure his insomnia, the protagonist joins ‘Remaining Men Together,’ a support group for survivors of testicular cancer. Here, traditional notions of masculinity are inverted. These men openly share their feelings, weep, and hug. One member, Bob, has large breasts, an ironic side-effect of his steroid abuse. The surgery, which has anatomically emasculated them, symbolizes the effect feminism has had on the conventional definition of manhood. And then there’s Marla: her assertive personality clearly troubles the protagonist, which is why he invents a hyper-masculine alter ego in the first place. Through this persona, he voices an anti-feminist ideology: “We’re a generation of men raised by women. I’m wondering if another woman is what we need.” Tyler refers to himself and fellow Fight Club members as children—as “God’s unwanted children” and “the middle children of history.” According to his philosophy, empowered women have driven their men away, leaving their sons to be raised without proper male role models and thus little chance of becoming ‘real men.’

The film also critiques the idea that consumerism can offer an adequate solution. While riding a bus, the protagonist and Tyler discuss a Calvin Klein underwear ad featuring a young, muscular model. When the protagonist asks if the image is manly, Tyler replies, “Self-improvement is masturbation. Now self-destruction.” His theory implies that media representations of masculinity only intensify the problem. The superficial ideal is difficult, if not impossible, to achieve, which actually serves corporate America’s agenda because men will keep buying more products in a futile attempt to fill the void. That is why Tyler preachers an anti-media, anti-consumerist position: “We were all raised to think we’d be celebrities and rock gods,” he says, “but we won’t, and we’re slowly waking up to that fact.”

The film’s examination of gender construction and consumerism ultimately converge on a deeper theme: the dramatic changes in America’s religious landscape. Until Marla’s arrives on the scene, the support groups provide a temporary cure for the protagonist’s insomnia, allowing him to find some degree of inner peace. It becomes clear, however, that the New Age pop-psychobabble is a superficial substitute for the existential stability traditional religious beliefs once provided. The meetings are actually held in churches, but rely on secularized language and practices, not scripture and liturgy. Nevertheless, Fincher suggests that piety still lingers in the background. At Remaining Men Together, when the protagonist is finally able to cry, choral music plays on the soundtrack, implying that, despite the secularized context, the weeping has a deeply spiritual quality, a connection reinforced by the main character’s use of evangelical terms to describe the experience. He says the groups make him feel “born again” and “resurrected.” The chemical burn scene connects this ambiguity and ambivalence back to the gender issue when Tyler says, “Our fathers were our models for God. If our fathers bailed, what does that say about God?” Tyler’s answer: “God does not like you. In all probability, he hates you.”

In other words, God is dead: long live Fight Club! In Tyler we trust…

As Fight Club evolves into the extremism of Project Mayhem, the main target becomes the institutions that support consumerism. Like a gang of giddy juvenile delinquents, Project Mayhem terrorizes various consumer enterprises—auto dealerships, coffee shop franchises, etc.—before setting their sights on the institutions that ultimately feed and profit from the modern obsession with fabricated happiness: the banking and credit industry. By blowing up the banks and wiping out everyone’s credit history, Project Mayhem thinks it’s liberating people from the great oppressor, the false religion of consumerism.

Fight Club is about an alienated person’s strange, disturbing search for identity and existential purpose. It utilizes archetypal elements to reflect on what it means to be both a male and a spiritually-hungry consumer in postmodern America. In doing so, the film suggests that changes in the way gender and religious values are now constructed can have potentially destructive repercussions. While the reasons for these changes are valid and noble, e.g. gender equality and scientific progress, Fight Club reminds viewers to pay attention to what is happening to those who once benefited from gender inequality and Christian definitions of power: men. The film is a warning: paradigm shifts in identity and social norms can create gaping psychological holes that the Home Shopping Network cannot fill. In a culture where power relations are constantly changing, dark and violent ideas can fester inside insecure minds and erupt with horrific consequences.

Tyler and Marla together at last…

Fatal Curiosity: Nietzsche, Lovecraft, and the Terror of the Known

Once upon a time, in some out of the way corner of that universe which is dispersed into numberless twinkling solar systems, there was a star upon which clever beasts invented knowing. That was the most arrogant and mendacious minute of ‘world history,’ but nevertheless, it was only a minute. After nature had drawn a few breaths, the star cooled and congealed, and the clever beasts had to die.

Friedrich Nietzsche (1844-1900)

If you’re a fan, you might think this an excerpt from an H.P. Lovecraft story, one of his twisted tales about erudite, curious men who learn too much about the nature of reality and are either destroyed or deeply damaged by what they discover. But this is actually the opening to Nietzsche’s essay “On Truth and Lies in an Extra-moral Sense” (1873), a biting critique of the epistemological pretentiousness he finds running rampant through Western philosophy. Nietzsche is an iconoclastic philosopher, hammering away at venerated ideas, slashing through sacred assumptions. He gleefully turns traditional theories on their heads, challenging our beliefs, disturbing our values—an intellectual calling that has much in common with H.P. Lovecraft’s literary mission. His favorite theme is what he calls cosmic indifferentism. If Lovecraft has a philosophy, it is this: the universe was not created by a divine intelligence who infused it with an inherent purpose that is compatible with humanity’s most cherished existential desires. The cosmos is utterly indifferent to the human condition, and all of his horrific monsters are metaphors for this indifference.

Nietzsche and Lovecraft are both preoccupied with the crises this conundrum generates.

H.P. Lovecraft (1890-1937)

“What does man actually know about himself?” Nietzsche asks, “Does nature not conceal most things from him?” With an ironic tone meant to provoke his readers, he waxes prophetic: “And woe to that fatal curiosity which might one day have the power to peer out and down through a crack in the chamber of consciousness.” In Lovecraft’s “From Beyond” (1934) this ‘fatal curiosity’ is personified in the scientist Crawford Tillinghast. “What do we know of the world and the universe about us?” Tillinghast asks his friend, the story’s unnamed narrator. “Our means of receiving impressions are absurdly few, and our notions of surrounding objects infinitely narrow. We see things only as we are constructed to see them, and can gain no idea of their absolute nature.” His Promethean quest is to build a machine that lets humans transcend the inherent limitations of our innate perceptual apparatus, see beyond the veil of appearances, and experience reality in the raw. From a Nietzschean perspective, Tillinghast wants to undo the effect of a primitive but deceptively potent technology: language.

In “On Truth and Lie in an Extra-moral Sense,” Nietzsche says symbolic communication is the means by which we transform vivid, moment-to-moment impressions of reality into “less colorful, cooler concepts” that feel “solid, more universal, better known, and more human than the immediately perceived world.” We believe in universal, objective truths because, once filtered through our linguistic schema, the anomalies, exceptions, and border-cases have been marginalized, ignored, and repressed. What is left are generic conceptual properties through which we perceive and describe our experiences. “Truths are illusions,” Nietzsche argues, “which we have forgotten are illusions.” We use concepts to determine whether or not our perceptions, our beliefs, are true, but all concepts, all words, are “metaphors that have become worn out and have been drained of sensuous force, coins which have lost their embossing and are now considered as metal and no longer as coins.” [For more analysis of this theory of language, read my essay on the subject.]

Furthermore, this process happens unconsciously: the way our nervous system instinctually works guarantees that what we perceive consciously is a filtered picture, not reality in the raw. As a result, we overlook our own creative input and act as if some natural or supernatural authority ‘out there’ puts these words in our heads and compels us to believe in them. Lovecraft has a similar assessment. In “Supernatural Horror in Literature” (1927), his essay on the nature and merits of Gothic and weird storytelling, he says the kind of metaphoric thinking that leads to supernatural beliefs is “virtually permanent so far as the subconscious mind and inner instincts are concerned…there is an actual physiological fixation of the old instincts in our nervous tissue,” hence our innate propensity to perceive superhuman and supernatural causes when confronting the unknown. Nietzsche puts it like this: “All that we actually know about these laws of nature is what we ourselves bring to them…we produce these representations in and from ourselves with the same necessity with which the spider spins.” This, of course, applies to religious dogmas and theological speculations, too.

From Beyond (1986 film adaptation)

In “From Beyond,” Crawford Tillinghast wants to see “things which no breathing creature has yet seen…overleap time, space, and dimensions, and…peer to the bottom of creation.” The terror is in what slips through the rift and runs amok in this dimension. His scientific triumph quickly becomes a horrific nightmare, one that echoes Nietzsche’s caveat about attaining transgressive knowledge: “If but for an instant [humans] could escape from the prison walls” of belief, our “‘self consciousness’ would be immediately destroyed.”

Here in lies the source of our conundrum, the existential absurdity, the Scylla and Charybdis created by our inherent curiosity: we need to attain knowledge to better ensure our chances of fitting our ecological conditions and passing our genes along to the next generation, and yet, this very drive can bring about our own destruction. It’s not simply that we can unwittingly discover fatal forces. It’s when the pursuit of knowledge moves beyond seeking the information needed to survive and gets recast in terms of discovering values and laws that supposedly pertain to the nature of the cosmos itself. Nietzsche and Lovercraft agree this inevitably leads to existential despair because either we continue to confuse our anthropomorphic projections with the structure of reality itself, and keep wallowing in delusion and ignorance as a result, or we swallow the nihilistic pill and accept that we live in an indifferent cosmos that always manages to wriggle out of even our most clear-headed attempts to grasp and control it. So it’s a question of what’s worse: the terror of the unknown or the terror of the known?

Nietzsche is optimistic about the existential implications of this dilemma. There is a third option worth pursuing: in a godless, meaningless universe, we have poetic license to become superhuman creatures capable of creating the values and meanings we need and want. I don’t know if Lovecraft is confident enough in human potential to endorse Nietzsche’s remedy, though. If the words of Francis Thurston, the protagonist from his most influential story, “The Call of Cthulhu” (1928), are any indication of his beliefs, then Lovecraft doesn’t think our epistemological quest will turn out well:

“[S]ome day the piecing together of dissociated knowledge will open up such terrifying vistas of reality…we shall either go mad from the revelation or flee from the light into the peace and safety of a new dark age.”

“Cthulhu Rising” by_Somniturne

Reflections on The Walking Dead

WARNING: SPOILERS. The Walking Dead’s violent, post-apocalyptic setting always makes me wonder: what kind of person would I be under circumstances like that? Given what one has to do in order to survive, could I still look at myself in the mirror and recognize the person gazing back at me? Would I even want to?

Critics sometimes complain about the show’s pacing and quieter, more reflective scenarios, but the writers should be applauded for slowing the story down, developing the characters, and exploring the thematic implications of their struggles. The Walking Dead knows how to alternate between terror—the dreaded threat of the unseen, the lurking menace yet to be revealed—and horror, the moment when the monster lunges from the bushes and takes a bite. Utilizing this key dynamic means including lots of slower, quieter scenes. Setting up psychological conflicts and tweaking character arcs enhances the terror because we are more invested in the outcomes—we care about what is lurking around the corner, and, when the horror is finally unleashed, the gore is all the more terrifying because we know more about the victims. It’s a refreshing change of pace from the hyperactivity you get in shows like American Horror Story, a series that flows like a sugar rush—sleek, Gothic concoctions for the Ritalin Generation.

The slow-burn approach also allows viewers to reflect on the shows themes, like the existential and moral status of the Walkers themselves. During Season Two, Herschel didn’t share the kill ’em all approach that Rick and company had pretty much taken for granted—and who could blame them? After what happened in Atlanta in Season One, there was little reason to contemplate the possible personhood of the Walkers chomping at the bit to eat them. But, when farm life slowed things down and gave characters more time to reflect on their situation, the issue slowly but surely lumbered out into the open and became the turning point of the season.

Rick and Herschel’s Moral Debate

When Rick confronted Herschel about hiding his zombified relatives in the barn, the conviction in Herschel’s moral reasoning was hard to dismiss. From his perspective, a zombie was just a sick human being: behind the blank eyes and pale, rotting skin, Herschel saw a human being waiting to be saved. After all, what if zombiehood could be cured? If that’s your philosophy, then killing a zombie when you don’t have to would be murder. By the end of Season Two, of course, we learn that everybody is infected and thus destined to be a zombie. We’re all the Walking Dead, so to speak. In Season Three, even the duplicitous, devious Governor struggles with the issue. As much as we grow to hate him as a brutal tyrant, he’s also a loving father who can’t let go of his daughter. She’s not just a zombie to him. In the Season Four opener, the issue resurfaced again with Tyreese’s ambivalence about having to kill Walkers all day at the prison fence and then later when Carl rebuked the other kids for naming them. “They’re not people, and they’re not pets,” he tells them. “Don’t name them.” This is after Rick warned him about getting too attached to the pig, which he’d named Violet. To Carl, animals are more like people than Walkers are.

‘Personhood’ is a sticky philosophical issue. We all walk around assuming other people also have a subjective awareness of the world—have feelings and memories and intelligence, can make decisions and be held responsible for them. This assumption, which philosophers call ‘theory of mind,’ frames our experience of reality. But, some philosophers are quick to ask: how do you know others really have feelings and intelligent intentions? Sure, they have the body language and can speak about their inner states, but couldn’t that be mere appearance? After all, that’s just behavior. It could be a simulation of consciousness, a simulacrum of selfhood. You can’t get ‘inside’ somebody’s head and experience the world from their point of view. We don’t have Being John Malkovich portals into the subjectivity of others (yet). Philosophically and scientifically speaking, the only state of consciousness you can be sure of is your own.

That was what Rene Descartes, the highly influential 17th century philosopher, meant when he said cogito ergo sum—I think, therefore I am. He was trying to establish a foundation for modern philosophy and science by basing it on the one thing in the world everyone can be absolutely certain of, i.e. one’s own consciousness, which in turn has the rational capacities to understand the clock-like machinations of the physical world. Descartes, therefore, posits a dualistic metaphysics with physical stuff on side of the ontological divide and mental stuff on the other. Minds can use brains and bodies to get around and know a world made up of mindless stuff. Only humans and God have souls and can ‘know’ what is happening, can understand what is going on.  

The problem with Descartes’ cogito is that—unless you assume the same things Descartes did about God and math—you can’t really be sure about the existence of other cogitos or even the world outside your own head. You could be dreaming or in a fake reality conjured up by a Matrix-style evil genius. ‘I think, therefore I am’ opens up a Pandora’s jar of radical skepticism and solipsism. How do you really know that others aren’t ‘philosophical zombies,’ i.e. beings that behave like they’re conscious but are really only organic machines without subjective experiences and free-will? This is what some philosophers call the ‘hard problem:’ how do brain states generated by the synaptic mesh of neurons and the electrochemical flow inside the skull—purely physical processes that can be observed objectively with an fMRI machine—cause or correlate to subjective awareness—to feelings, images, and ideas that can’t be seen in an fMRI?

This theory was dramatized during Season One by Dr. Jenner when he showed an fMRI rendered transformation from human to Walker. He said the brain holds the sum total of the memories and dreams, the hopes and fears that make you who you are—and the death of the brain is the irrevocable end of that identity. What is revived through zombification is not that person—it’s not even human. In other words, you are your brain. The zombie that emerges may resemble you in some uncanny way—but it’s not really you. That’s of course most characters’ default theory until we meet Herschel and get an alternative perspective. He’s not interested in scientifically or philosophically ‘proving’ the personhood of Walkers. They’re family members and neighbors who happen to be sick and might someday be cured. He can’t kill them. What’s intriguing is how his response bypasses the metaphysical problem and goes right to the ethical question. If you can’t prove beyond a shadow of a doubt that zombies aren’t conscious—that there isn’t some sliver of humanity swirling around inside those rotting skulls—then isn’t Herschel’s theory a more appropriate moral response, a more humane approach?

What matters most, from this perspective, is how you treat the other, the stranger. It’s no accident that Herschel is a veterinarian and not a ‘human ‘doctor, which would’ve served his initial plot function—saving Carl—just as well, if not better. As a vet, Herschel has to care about the pain and suffering of creatures whose states of mind he can’t know or prove. What matters isn’t testing and determining the degree to which a creature is conscious and then scaling your moral obligations in proportion to that measurement—after all, such a measurement may be in principle impossible—what matters is how you treat others in the absence of such evidence. In short, it depends on a kind of faith, a default assumption that necessitates hospitality, not hostility. The perspective one adopts, the stance one assumes, defines how we relate to animals and the planet as a whole—to other human beings and ultimately oneself.

The Walking Dead

I think this is one of the most relevant and potent themes in The Walking Dead, and I was glad to see it re-emerge in the Season Four opener. In future episodes, it will be interesting to see how they explore it, especially through Carl and Tyreese. I’ll be focused on how they react to the Walkers: how they manage their feelings and control themselves in the crises to come. Walkers are like uncanny mirrors in which characters can glimpse otherwise hidden aspects of their own minds. What do Tyreese and Carl see when they look into the seemingly-soulless eyes of a Walker, and what does that say about the state of their souls? Will they lose themselves? If they do, can they come back?

We’re the Monsters, Man. We’re the Living Dead.

You can tell a lot about a culture by the kind of monsters it craves. John Landis, director of the classic American Werewolf in London and author of Monsters in the Movies, reminds us that monsters are always metaphors—symbols of disturbing feelings buried deep inside of us. Wikipedia says monsters are also warnings—that’s the Latin root of the word, actually—a sign that something’s gone horribly wrong.  Chaos personified.

Monster are metaphors?

So, if monsters are metaphors, what do zombies represent? By considering their image, what can we glimpse and glean about ourselves? For one, the current zombie craze taps into the apocalyptic fever—this entropic vibe—which is gripping the collective conscious now more than ever. After all, it’s 2012. Time to start thinking hard about the End of Days, and zombies are a perfect means to that end.

The zombie evokes existential and moral questions, and The Walking Dead milks the symbolic potential for all it’s worth. It’s a commentary on the issue of human nature itself: Who are we as a species? Is there even such a thing as ‘human nature,’ if so what is it? Do we have core needs and unique abilities which define us, or are we socially-conditioned creatures who can evolve into just about anything? Could we turn into creatures which would be unrecognizable to us now, something inhuman, something monstrous? What if this transformation has already begun? 

 

The Zombie Herd

Watching The Walking Dead, I often wonder if I’m not already morphing into a zombie. When I saw the roaming herd of Walkers in the Season Two opener, I was struck by a question I haven’t been able to shake: Is the zombie-virus already here, slowly, invisibly creeping in and changing us? I’m not just talking about the kind of mindless consumerism that Romero satirized in the 70s with Dawn of the Dead. I mean the state-of-mindlessness I often find myself in these days and the inner battle against personal zombification. I’m talking about the zoned-out, autopilot existence—about simply going through the day-to-day motions, being little more than a creature of habit, a robot of routine.

Sometimes, while driving, I suddenly find myself unable to consciously recall having driven the last few miles. I was off in La-la land, daydreaming and worrying while my body was steered, changed gears, accelerated and braked. Have you ever caught yourself gazing into the fridge, wondering what you’re looking for—why you opened the fridge in the first place? Isn’t this state-of-mindlessness sort of what it’s like to be a zombie? That plus the pale, decaying complexion and a taste for human flesh, of course. Sometimes I hear myself and others spouting off platitudes and bullet-point truisms—spinning worn-out, jukebox references and anecdotes laced with ubiquitous terms like ‘nice’ and ‘sweet’ and ‘really?’—I hear the noise that passes for conversation and think: We are the Talking Dead.

Zombificiation is not a psychological mood one can easily fight against or simply dismiss, either. In fact, as philosophers like Hubert Dreyfus have pointed out, there is value and purpose in being able to zone out. After all, athletes, artists, musicians, dancers, etc are all better at what they do when they’re in ‘The Zone.’ Dreyfus interprets the great poet Homer himself as saying that humans are actually at their best when they’re in the zone—when the self-conscious, hyper-aware mind shuts down and we’re moved by the muses. I take Dreyfus’ point, but there’s still something creepy about letting the mind go offline and just going with the flow. The beauty and danger of going with the flow is you don’t always know where the flow might take you. In this day and age, can one afford to do what Homer waxed poetic about in 700 BC?  

We have all of this state-of-the-art communication technology at our disposal, and we’re already so immersed in the flow of information we take it for granted, like water to a fish. We now have instant, global access to the sum total of human knowledge and wisdom, and we’d rather double-check our Facebook wall or click on OMG! How often does the flow go to places designed to make you zone out? In short, the smarter my phone gets, the dumber I feel—iPhone smart, iMe dumberer.

Who’s the real Droid?

Modern science tells us there’s a rational explanation for everything. Love and fear are just neurochemical cocktails, products of an organic machine—you know, the same one that can drive a car with little input from the iMe—a mechanism with interchangeable parts that’s adjustable through medication. Sometimes it seems like there’s no more mystery, no more true romance or adventure. So we make up or hype things to distract ourselves—we seek out celebrity exhibitionism and political histrionics; we ponder alien conspiracy theories and the plausibility of ghost-hunting. Perhaps the advent and enduring popularity of reality-TV is the canary in the coal mine. What does it say about a culture when, instead of wanting to watch fake people having realistic experiences, it starts to prefer ‘real’ people having fake experiences?

Is it that—somewhere in our collective unconscious—we’ve already marked a subtle existential shift, a barely-perceptible but palpable transition into a fake, fabricated existence unworthy of our humanity? Does the apocalyptic fever embodied in the zombietype represent a secret collective desire? Pardon the Freudianisms, but one could argue that the viral zombie craze and apocalypticism circulating in our culture is a sublimated version of a dark, unspoken wish that this deadening, diseased world will end soon. Could it be that many of us actually hope we’ll wake up one terrifying morning to see the world in utter chaos and rapturous ruin, so that, for the first time, we’ll get a chance to find out what it’s really like to be alive? You can’t drift around like a zombie in a world where there are actual zombies and hope to survive. What if  a ‘zombocalypse’ can show us who we truly are—what human beings are actually made of?

A show like The Walking Dead lets us vicariously fulfill this wish—lets us enter a world where what we crave and slave for now—a higher rung on the corporate ladder, the right house, the impressive car, the self-expressive clothes and accessories, the latest technological do-dads—all that stuff is suddenly rendered less valuable—if not totally worthless—and certainly less meaningful. 

If we are what we consume and what we consume becomes pointless then don’t we become pointless, too? If monsters are metaphors, then, perhaps zombies are symbolic warnings of not only how fragile and tenuous our world is, but also just how much of its true value and potential we take for granted, especially when we become mindless creatures of habit.